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EU RTD programmes require participants to communicate effectively the progress and successes of their projects. In the old days project proposers could satisfy programme evaluators, and EU officials, with a half-formed plan to "disseminate" through the CORDIS Newswire, journal articles, conference participation and an occasional press release.
No longer.
Credible communications strategies are now more esential both in proposal writing and in project execution. "Dissemination" has to be linked visibly and strategically to your exploitation plan, and it has to be credible as well as effective. Dissemination works when it builds the business case for your products and services and turns your development team from a project and idea into a respected player in the emerging business environment.
Communications work if the right message is directed to the right person. Plans should be multi-layered, display a keen sense of why the media tell particular stories, and focus the business community on your potential.
We can help. We can provide:
- Coaching in story telling, how to identify successes that matter, how to communicate these to a general audience and how to capture the human elements of your successes by embedding story telling techniques in your project
- Coaching in effective written communications and in designing communications for specific business objectives, including insights into the media process
- Preparation of communications and exploitation elements of project proposals including research to identify the most appropriate routes for communicating your project objectives and successes
- Press and PR campaigns for projects including global news distribution
- Proposal reviews to highlight ways you can better communicate your innovation stories.
What is the Reach?
Our skills and partnerships allow you to reach global or local audiences. Satellite News Tours allow your key staff to present exceptional stories to broadcasters across the globe. Video News Releases are mediated through globally respected distribution channels. Webcasts compliment a targeted campaign to give your project credibility not just in the global science and technology community but also among business decision makers.
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