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Project exploitation plans tend to be a triumph of hope over reality. Projects are driven by a desire to do the research and a belief that good products will find their own markets.
This approach is no longer acceptable. The EU has a defined strategy: achieve global leadership in the knowledge economy. How? Through ambient intelligence.
How a project contributes to that objective, or indeed other EU objectives, is part of the deal when accepting a role in projects. To write a good exploitation strategy and to execute, projects need a sense of how the knowledge society is shaping up, how it is impacting on different industrial sectors, and what new opportunities for goods and service it is already nurturing.
We can help. We have fifteen years experience of consulting to blue chip companies and of predicting technology futures. We can describe the broad contours of the knowledge economy, and provide fast reliable descriptions of particular industrial sectors. In addition we can coach and assist partners to build their confidence and status as credible players in the knowledge economy.
- We can provide the futures research and insights to situate your project in tomorrow's markets
- We can help you to be specific about the shape of and scope of markets and the opportunities ahead
- We can coach you in how to write business plans that really are plans rather than just wishes
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